The programme is modular and will take place in London and in Los Angeles.
Please note, in order to fully benefit from the programme, participants must be
able to commit full-time to the following dates.
Modules & Sessions:
Finance For Non-Finance Managers
London 24 February 2010
Module 1
London 1-5 March 2010
LA Prep and Financial Management Day
London 23 March 2010
Module 2
Los Angeles 19-23 April 2010
Module 3
London 28 June-2 July 2010
Project Presentations and Closing Event
London 15 July 2010
To develop and enhance your understanding of the global film business, the programme
combines meetings with industry leaders, seminars, case studies, studio and other
off-site visits, and working sessions on projects based on hypothetical scenarios.
You will be expected to work on a project in your own time (approx 5 days). Throughout
the programme, participants will also be offered networking opportunities with working
lunches, dinners and evening receptions. Among other topics, the programme will
cover:
- an overview of the global film business and the key players
- the key financial considerations and controls which can determine success or failure
- comparing and understanding global sales and distribution opportunities
- theatrical release campaigns and strategies
- home entertainment, television and ancillary markets
- understanding the US marketplace, studio system and agents
- raising finance and understanding revenue flows
- key legal, business affairs and accounting considerations
- commercial and creative considerations during development and production
- the acquisitions process
- the role of market research and analysing data
- what the digital future holds
- core leadership and management skills, including business planning, corporate strategy and good financial and human resources management
- personal presentation techniques and negotiation skills
Throughout the programme you will receive a variety of programme materials. These
will include reports and handouts covering marketplace data and information, confidential
case studies and financing mechanisms.
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